Why Amazon Needs to Support the EPUB eBook Format

In a recent ZDNET article, Jason Perlow described his hesitations for buying one of the new Amazon Kindle’s, which was due to its lack of EPUB support. Many responses to the article noted that the “average user” doesn’t care about the format of an eBook, only for the buying experience. I’m not going to argue on that point because in essence, they are right; the average user doesn’t care. Yet there are two real reasons why having one eBook standard is important, and these reasons will certainly impact the end user.

Publishing Infrastructure and Costs

Although most publishers will use a XML Master Format for storing the original book content, they still have to spend a lot of time, effort and costs in producing and maintaining all the different output formats they need to get their books in to the buyer’s hands. There are also no guarantees that all these different output formats will support the same kinds of features, which will mean even more resources (costs) will be needed to support these alternate formats.

Now, if the publishers only had work one eBook standard then they could spend more resources on improving their own tools to produce better output, which will ultimately give the user an even more enjoyable reading experience. Publisher will also have more resources available to give input back to the IDPF on improving the EPUB standard; bringing more and better features to the eBook world. Certainly a win-win situation for consumers and publishers. Without universal support for EPUB though, everyone will be forced to maintain multiple tool sets, which do nothing but increase costs. Continue reading “Why Amazon Needs to Support the EPUB eBook Format”