Can we hope for an Amazon and ePub union?

EPUB formatted books as an industry wide standard is what I, and many others want. But can we achieve this without Amazon’s adoption — at least with ePub support on their Kindle eBook reader.

It will certainly be a lot easier to have a standard eBook format if Amazon joined the ePub party. I’m reluctant to say it but all current indications show that Amazon will not adopt the ePub format in the near future – but perhaps there is hope.

Recently we have seen a flurry of publishers and eBook projects (including yours truly) adopting the ePub format and a number of these are pushing their titles onto the iPhone/iPod Touch platform via the Stanza eBook reader. Feedbooks, Project Gutenberg are the two big projects but we now have Pan Macmillan offering commercial Tasters and in the last few days BookGlutton announced that they have joined forces with Stanza. Interesting times ahead for sure.

With all this recent iPhone/eBook activity I am asking myself, where is Amazon? The Kindle is certainly making waves with big sale numbers but this is probably nothing compared to iPhone sales. This makes me wonder if Amazon will start making their titles available on this platform and if so, what format will they use. If they use their own eBook format (AZW), they would need to release a dedicated ‘Amazon eBook Reader’ — how many different iPhone reader applications will people accept?

Everyone around here knows that having one standard eBook format will better serve everyone. If Amazon opens their Kindle to the ePub format and strikes a deal with a company such as Lexcycle (Stanza) they could kill two birds with one stone. Hmm, perhaps an Amazon/Stranza union is a little too much wishful thinking.

Providing direct purchase and download would make Amazon a serious option for any iPhone or iPod Touch user, and vise versa.

So, can Amazon leverage the iPhone to further dominate the eBook market and can they continue to resist the ePub eBook format?

Disclaimer: The Amazon/ePub logo I created is intended just for fun.

If you liked this post, say thanks by sharing it.