Borders UK release the Elonex: their very own eBook Reader

In a press release on, Borders UK have announced the release of their own ePub eBook reader, in an effort to compete with the Waterstones/Sony partnership.

According to the article this reader has been specially developed for Borders, although it gives no details on exactly what the specifications are. All I know is that it is an E-Ink device that readers EPUB and “Adobe formats” (presumably PDF). As it has been released to work with the 45,000+ titles available at, it must also be able to read the Adobe DRM protection.

At the moment it seems exclusively for in-store release as there is no mention at all on their website.

It’s great to see some comptetition for the Sony and of course more choice for the consumer. If I find out anything else about it I’ll let you know.