Since EPUB became the industry standard eBook format there has been a lot of talk regarding the lack of an official logo, and this was actually an important point to make.

For almost any standard media in existence there is also an official logo, think DVD, CD, etc. This allows distributors and device manufacturers to display the logo and show that they are supporting that standard.

So in April this year the IDPF (those who created the standard) launched a logo competition, asking both members and non-members to submit their own design. In total 203 entries from 18 different countries were submitted and today the winner was finally announced.

Graphic designer and author, Ralph Burkhardt submitted the winning entry, summarising his entry with;

I wanted to create a sign and that is also recognizable as a possible file format graphic (e.g. icons). It should be easy understandable and recognizable.

You can read the full IDPF competition announcement on their website, where you can also find a link to the ZIP file which contains various different file formats, including an Illustrator EPS file.

My initial thoughts on the logo are that I like it. I guess the only complaint I would have is that the “ePUB” text might be better as bold face, as when the image is resized smaller, that text starts to fade away a little and becomes not so recognisable.

I truly hope all the eReader manufactures that fully support the EPUB format will now start to make use of the new logo. I’ll be implementing this into all the EPUB eBooks found here on epubBooks.com, which I hope to have live soon.

ePub’s presence within the industry is hotting up, which is great news for all of us who are backing the ePub format to become the standard used for eBooks.

Philip Jones, managing editor of theBookseller.com, has written an excellent article on the current problems within the industry regarding the eBook format. He also notes that during a recent speech at the Publishers Association a.g.m, Simon Juden, CEO of the Publishers Association in the UK, is calling on the industry to resolve the current problem with the lack of a standard format.

You should drop by Philips blog and read his excellent article, A question of format, where he makes a very important point regarding the lack of ePub readers. Without a good array of readers how can we expect publishers to adopt the ePub format.

The two best options so far are the IDPF doesn’t push the ePub format in a big way, they could well loose out altogether! Would having an Official ePub Logo help? – A point often discussed by David Rothman from the TeleRead Blog.

All is not lost just yet, we’ve had some encouraging news from publishers recently. Hachette Group USA have already adopted ePub and a couple of weeks back Penguin UK announced they will be releasing all their titles in the .epub format from September 2008 onwards. Let’s just hope others follow suit soon.

During the last week or so there’s been lots of discussion around the internet regarding how we write the word “epub”. There have been many good reasons for choosing one style over another but if we take the TeleRead Poll as any kind of indication then “ePub” seems to be a favourite.

Of course what we’ve all been waiting for is someone from the IDPF to make an official comment.

Earlier today Garth Conboy, who co-chaired two IDPF groups that developed the standards encapsulated under the “EPUB” term and a current board member, made an interesting post to the EPub Community regarding this subject.

Garth states that “.epub was first used as the file extension for publications contained in an OCF container” and that the “term EPUB was created to mean an OPS/OPF publication contained in an OCF container. Trading one four-letter (almost) acronym for three three-letter acronyms.”

It seems that the IDPF have taken note of the discussions going on at TeleRead and the EPub Community and although the following is not an official statement, it is great to have feedback from someone on the inside.

Garth says,

There was a discussion of how the standard should be capitalized this morning on the IDPF Board of Directors call — perhaps driven by the discussion on this or the Teleread list. The IDPF certainly can’t dictate how others or the industry uses “e” “p” “u” “b” in that order, but it has decided how it will use the term.

The soon-to-be-created IDPF style guide will likely use “EPUB” to mean the standard (OPS/OPF in an OCF container) and also the class of documents/publications that so conform. The file extension will, of course, remain “.epub”. This is at least somewhat analogous to HTML documents having the .html or .htm extensions (yes, I know HTML is a true acronym, and EPUB isn’t).

Great news that the IDPF are now thinking about this and who knows, perhaps we’ll seen an official ePub logo in the near future too!

Garth’s personal choice is the same as mine here at epubbooks.com; he personally likes “the look of “ePub” better, and if there were someday to be a logo that denotes EPUB compliance or validity, I’d hope we do something around the camel-caps version.”