Booki.sh have just announced they’ll be launching an ebook store in Australia, where the books are not downloaded but streamed from the cloud.
With the implication that we’re only renting/licensing our purchases, this news has caused quite a bit of a stir with some people denouncing it as, the worst thing to happen to publishing. Of course, some people would say that DRM has already killed off any possibility of actually owning our ebooks, including Booki.sh themselves.
This “ebooks-in-the-cloud” scenario isn’t new. I’ve been mulling it over for a while and my conclusion is that it’s not such a bad idea – but only if the book industry change the way we pay for them.
If all our books are stored in the cloud – meaning that we can’t download them to external storage – then we really are only renting them. I don’t find this such a big deal because if I actually wanted to own a book, I’d probably go out and buy a paper version anyway (wow, did I just say that).
(Ok, so that’s no completely true, but most of the ebooks I do buy are DRM-free professional books, from O’Reilly, A Book Apart, etc., so I do actually own them.)
It’s only recently that I’ve come to realise (or is that admitted to myself) that I mostly only read books (novels) once and if I ever read them again, it’s likely years after the first time, so I don’t mind having one-off/temporary access to them. But, if these cloud books imply that we’re only renting them, then I’d expect the price to be reflected in that.
The business model for ‘ebook Rental’ could be something similar to what we have with DVD rentals, where you can get pay-per-view movies streamed over the internet for anything from 25% – 50% of the purchase price. If I take a monthly subscription package then I could get them even cheaper.
So publishers, are you going to let me rent my ebooks – will you let me read Stieg Larsson for $2.00?
…no, I didn’t think so.